Masala Mix
@MasalaMixGame | Card Games
Client
Millie Barman, founder of Masala Mix
Services
Automations
Campaigns
SMS Messaging + Setup
Pop-up Setup
The Problem
Masala Mix had little-to-no email marketing set up, and definitely not anything custom to the brand. We needed to design visuals that would convert new visitors to buyers.
Actions
For this project, our goal was to take the email workload off the founder’s plate: from onboarding and content planning to design, scheduling, and everything in between.
We kept the onboarding process seamless with a brief questionnaire, then built out a custom email design style guide to keep every send consistent and on-brand.
We got to do what we’re passionate about, while our client got a little more free time to fill up the brand’s cup in other places!
raised clickrate by
+36.8%
lowered bounce rate to
0.264%
Client Review
Liza designed our original branding, so when she and Sydney offered to take over our email marketing, I knew it'd be in good hands — I just didn't realize how much better it would get.
They rebuilt our welcome series from scratch in Klaviyo, but they didn't stop there. They also mapped out the strategy behind our abandoned cart flow and our popup, so the entire experience feels intentional from the first click. On top of that, they've been on top of every big moment and even caught a DNS issue that was quietly sending our emails to spam before it became a real problem.
Working with Liza and Sydney feels less like hiring an agency and more like gaining two teammates who genuinely get the brand!
Let's Work Together!
